At the beginning of the pandemic, it was impossible to find hand sanitizer, let alone hand sanitizer that didn’t smell putrid. My sister and I regularly made our own bug spray for those pesky Austin mosquitos and my husband thought that if we could make bug spray, why couldn’t we make hand sanitizer? And thus, organic stuff. was born!

As Cofounder, I created our unique 100% organic hand sanitizer formula, designed our labels, established the logo, and suddenly, we were off. This was the most exciting design project I worked on in my early days, allowing me to build a brand from the ground up - formulating a product, designing labels, building a website, setting brand guidelines, and creating and curating social content.