At Cheqroom, I took the brand to new heights by crafting fresh visual identity guidelines and messaging that screamed “enterprise-ready,” giving the company a polished, upscale vibe. I dove into customer surveys and BrandWatch data to shape content and campaign strategy, revamping the website to resonate with our Ideal Customer Profile while keeping user experience on point. On top of that, I handled all graphic design — think social media visuals, product imagery, event booth materials, and the first annual State of Enterprise Asset Management report. I also kicked off customer referral programs and partnerships, like a front-of-jersey deal, boosting brand buzz and nabbing 28 “Best-of” badges. I focused on big-picture strategies that drove real brand impact.